Masters of the Universe

By the power of Grayskull! Bring home the heroes and villains of Masters of the Universe with our line-up of officially licensed Mattel He-Man action figures. Whether you're a lifelong fan, a collector hunting that next display piece, or shopping for the perfect gift, this is where Eternia comes to life.

From the rugged hero squad to the menacing forces of evil, each figure is built for play and proud display — detailed sculpts, classic character styling, and the quality you expect from Mattel. Start your collection or complete your shelf, one iconic character at a time.

• Officially licensed Mattel figures — authentic Masters of the Universe collectibles
• Fan favourites & deluxe figures — including Buzz-Off, Keldor, Webstor and the Whiplash Deluxe
• Great for collectors & gifting — display-ready toys that make a memorable present

New characters land as they arrive, so check back often and snag your favourites before they're gone.