L’il Fraser Collection baby wraps were designed by founder Kate McIntosh in early 2004 during pregnancy with her son.
Kate's idea perfected the baby wrap which had to address a number of important elements. It had to be large enough to accommodate babies of all sizes and have enough stretch to allow freedom of movement without unwrapping during precious sleep time. And the perfect size and fabric would mean it would be versatile enough to be used in other ways. Being multi-purpose, the ideal baby wrap would save valuable space in the nappy bag and eliminate the need to buy other items.
A unique weaving technique was also created to ensure a natural stretch without synthetic fibres being used in the manufacturing process.