Plum is one of Australia's most loved and trusted brands for baby and children. Plum produces luxury products for baby. Plum is proudly Australian owned with a history creating quality kids clothes for 3 generations. Children's health is a priority and many quality checks during the manufacturing process, including tests to insure the compliance with the government regulations on safety. PLUM Australia’s mission is to provide every parent and child with high quality, comfortable, and beautifully designed baby and toddler wear. PLUM Australia has won numerous small business, children’s fashion, and sleep bag awards for its fashionwear, swimwear, sleepwear, and baby sleep bags.